Mastering Story Transitions: How to smoothly transition from Story to CTA

When it comes to using stories in a sales message, it's important to smoothly transition to your CTA ("Call To Action") -- that sometimes anxiety-triggering part of you message when you ask for a sale, a sign-up, or some other response you desire from your audience.

But how?

I've got you covered. I recorded a masterclass called:

"Mastering Story Transitions."

In this one-hour class, you get step-by-step instructions for how to deftly transition from a story to a pitch. Especially useful for email. (I break down email examples from Laura Belgray, Kevin Rogers, and yours truly.) Plus, you'll learn an easy 5-part framework for telling a story quickly.

The Masterclass covers:

1. Why we’re here: harnessing the power of stories.

The transition is like a "switch" in a simple electrical circuit -- if it's not flipped on, you can't harness the energy of the story.

2. The Human Advantage: "Framing"

Stories are how human beings construct meaning -- and you can influence how your offer is valued in the mind of your customer by using the power of "framing."

3. Telling Stories is easy when you “Talk to the Hand”

A simple 5-step framework for telling a story.

4. How Parables Point the Way

Parables are a simple story with a moral -- like "The Tortoise and The Hare." Easy to understand, easy to remember. Just what you want in your sales story.

5. Successful Story "SWITCHES"

Here we look at several state-of-the-art examples of smooth story-to-CTA transitions.

6. Revising AI

ChatGPT spat out a couple of ho-hum stories. I revise them real-time.

... and more good stuff.

What you get:

The 1-hour replay of my live masterclass in an mp4 file.

The slide deck in a pdf file.